Logo Design

There are a three levels here of logos.

You can opt for a brand new expensive logo where you can drive me crazy with revisions (you paid for it and we have to make sure you like your final identity) and we go until it’s set in cement. In the long run it balances out; one client I can do a high end, sophisticated logo for and get it within two versions whereas others I’ve actually gone through multiple pages of versions before we finally got it settled.

You can choose to go with the much cheaper logo where you essentially ‘get what you get’ and you are allowed to make TWO changes to it after the first one is produced. The good point however is that anything I do? Chances are it will look better than settling for an outdated one or having someone else try it.

The third and final logo choice is where you already have a logo but it’s been years since it was created. You actually wouldn’t mind getting it re-done but somehow you want it to BE the same thing and same colors roughly as it always was but it gets “upgraded” or “modernized” dramatically.

It could be as subtle as just using a new font or simply recreating the graphical element of your logo cleanly. Either way, it’s the same price as the cheap logo and it`s not SUCH a huge change that it would disrupt the flow of your business and promotional items.